The team is formed of thought leadership and brand specialists from the Financial Times and Longitude. Together with our independent advisory board, and our members, we shape the Thought Leadership Network’s content programme and promote the Network to the wider marketing community.
Our independent advisory board includes senior representatives from many of the world’s leading brands. With decades of experience, spanning marketing, communications and editorial, our team of wider content specialists brings further expertise to our programme.
Chairman
Rob Mitchell is Chairman of the Thought Leadership Network and CEO and co-founder of Longitude. For well over a decade, Rob has been helping senior marketers at global brands get more value from their B2B investments and has led hundreds of thought leadership campaigns across Longitude’s 50+ clients, including Accenture, EY, PwC and Oracle. Rob was formerly Managing Editor at the Economist Intelligence Unit and directed sponsored reports and other custom projects at the Financial Times.
Advisory Panel
Marc leads the Global Brand Content Team at Accenture. Over his four-year tenure, he has focused on driving high-quality content creation, impactful storytelling and innovative consumption experiences. His responsibilities also include empowering the marcom organization to create more effective content through strategic and editorial guidance, new technology, and training.
Prior to Accenture, Marc spent 15 years at advertising agencies and publisher networks guiding blue-chip B2B and B2C brands on their content and digital experiences.
Advisory Panel
Laura leads Accenture’s Financial Services Marketing team in Europe, a position she has held for five years helping to solidify Accenture’s reputation for practical innovation in financial services, while striving to improve the efficiency and effectiveness of the marketing function.
She is an energetic and strategic marketer with more than 25 years’ experience of B2B marketing, in a professional services context. She relishes the challenge of winning others over and building trusted relationships with senior executives.
In her spare time, she is a committed sailor.
Advisory Panel
Áine is the new UK Marketing & Growth Leader for Mercer and is a member of the UK Leadership Team, responsible for marketing and growth strategies across the business.
Previously, she spent 14 years leading PwC’s Global Financial Services marketing and is a strategic leader with global experience in translating brand values into meaningful client engagement programmes to deliver commercial success and enhance brand loyalty.
Advisory Panel
Elaine has more than 20 years experience in Public Relations & Marketing in financial services. She has developed ING’s wholesale brand awareness in the region and communicated the organizations’ sustainable direction, as a lender, as a partner and through the services ING offers its customers. She was responsible for the region’s activation of the ING New York City Marathon from 2003-2013.
She became the Board Chair of the New York Common Pantry in July 2019 and has been a valued Trustee of the City Parks Foundation since 2004.
Joined ING in 1995. Prior to returning to the US, she worked for Dewe Rogerson, the UK based international communications firm that became Citigate Dewe Rogerson.
Advisory Panel
Elena leads EY’s Global Insights for Board, C-Suite and Networks programs, focusing EY’s Insights and Relationships on building stronger brand impact with CEOs, board members, alumni, women leaders, and other C-Suite leaders.
The portfolio of programs includes market activation of proportional insights provided by EY’s think tank EYQ, the Geostrategic Services Group and the Centre for Board Matters, and engagement and activation of EY’s key C-Suite relationships through Women. Fast Forward, the Beacon Institute, and Alumni.
Elena has 20 years’ experience in strategic brand and marketing roles in education, investment banking, consulting & professional services. Over the last 15 years at EY, she has held a variety of Brand and Relationship Leadership roles, including establishing the EY digital brand and marketing strategy, founding and running EY’s Global Alumni Network connecting over one million EY alumni worldwide, and leading C-Suite insight and brand campaigns.
Editor-in-chief
Advisory Panel
Since October 2017 Paul has led a team responsible for content and campaign development, digital channel management (including Barclays’ corporate website and key corporate social media assets), reputation management and Group-wide communications planning, research, insights, measurement and evaluation. He joined Barclaycard in April 2013 as Managing Director, Corporate Communications.
Before Barclaycard, Paul was Chief Marketing and Communications Officer for Aviva Investors, a leading global asset manager. Prior to this, he was EMEA Managing Director of Financial Communications for Edelman, the world’s largest independent Public Relations Consultancy, which he joined from Merlin, a boutique financial communications agency. Paul has worked in other senior communications roles for PricewaterhouseCoopers, Alliance & Leicester and NatWest, having joined his local branch of NatWest from school.
Advisory panel
Advisory Panel
Advisory Panel
Finola joined the Financial Times in April 2018 as chief communications and marketing officer. She is a member of the executive board, which is responsible for corporate governance, strategy and performance.
As CCMO, she oversees global communications, brand management, commercial and experiential marketing, and partnerships and events. Her team is based in London, New York and Hong Kong.
Prior to joining the FT, Finola worked for US news outlet CNBC International where she held the position of vice president of communications and marketing. Before that, she spent a year in the Brussels bubble as director of communications at Business Europe, the largest business lobby group in the city. There she led all campaign work directed at the EU institutions. For a number of years she was head of public affairs with the Irish Business & Employers’ Confederation, IBEC. The early part of her career was spent as a social policy specialist with a variety of NGOs, mainly advocating for investment in adult literacy.
Advisory Panel
Tia is the global brand director of the Financial Times, where she leads the work underway to establish a new brand marketing framework across the organisation. Supported by a global team based in Hong Kong, London and New York, Tia is responsible for bringing the FT’s brand values and proposition to life.
Previously, Tia was at Tech Nation where she led an ongoing calendar of thought leadership content culminating in the annual Tech Nation report – the state of the UK Tech Nation. Prior to that, she spent 12 years at the BBC in several marketing and strategy roles, delivering award-winning campaigns as part of the commercial arm and as the head of brand and global campaigns.
Advisory Panel
Lucia acts as chief operating officer for McKinsey’s global publishing function, leading a team of editors, creatives, and digital operations experts to develop and disseminate a wide range of external content. Over the past several years, she has overseen a dramatic increase in the volume and diversity of the firm’s publications, helping to double their impact on clientele development and triple traffic to McKinsey.com
In her 15 years as a publishing executive at McKinsey, Lucia has worn a variety of hats, including establishing McKinsey’s first in-house content studio serving practices firm-wide, and designing editorial products that helped capture and codify new knowledge for both internal and external audiences.
Advisory Panel
Award winning leader with 21 years’ experience across technology, engineering, manufacturing, aerospace and automotive sectors as well as corporate brand building. Proven track record of change management, team transformation and integrated communications. Extensive experience working with global companies and campaigns having lived in US, South Africa and UK as well as pan-EMEA, US and global work for IBM, Microsoft, MediaTek, HP, AMD, Honeywell Aerospace & Turbo, BMC and AVG. Skilled strategist, executive counsellor and people leader with a practical approach to delivery. Strong business management skills and commercial mindset having successfully run EMEA regional business of six offices (London, Paris, Munich, Brussels, Geneva and Johannesburg) as well as three roles as GM in New York, Boston and Johannesburg.
Excellent change management experience and proven track record of delivering turn-around successes from under-performing or poorly directed businesses and teams. Pragmatist able to drive strategic direction, deliver results and build strong teams across multiple markets.
Marketing Director
Emily is our marketing director, responsible for the brand, marketing and communications strategies for the Thought Leadership Network and Longitude. Emily leads our content and events programmes, digital marketing channels, as well as our speaking engagements and PR activity, working closely with our editorial and research teams to develop and promote insight and best practice at the cutting edge of thought leadership. Before joining Longitude, Emily spent 14 years working in various marketing roles in the publishing and technology
sectors.
Advisory panel
Advisory Panel
Emma is a Director in the Client Strategy Office at UBS Wealth Management with responsibility for driving the female client strategy across EMEA within a global team. The core focus of the strategy has been to drive female financial empowerment by sharing research-based and educational content and to raise awareness of the importance of financial wellbeing for women. An experienced communications strategist with a long career focused on working with complex, know-how businesses, Emma is skilled in driving change and delivering intellectual capital to clients in a meaningful way.
Prior to joining UBS in 2018, Emma was head of content and thought leadership at an international private wealth law firm. She is a graduate of the University of London, in English and Classics.
Advisory Panel
Advisory panel
Based in New York, Miles leads our North American operation. With over 18 years’ experience within the B2B publishing and media industry, Miles has worked with many of the world’s leading brands on their thought leadership, content and editorial programmes.
Prior to joining Longitude, he worked for the Economist Intelligence Unit (EIU) for eight years where he gained extensive knowledge of the ICT sector and also worked with companies from the healthcare, infrastructure, consulting, finance, energy and media sectors.
Advisory Panel
Emma is a Director in the Client Strategy Office at UBS Wealth Management with responsibility for driving the female client strategy across EMEA within a global team. The core focus of the strategy has been to drive female financial empowerment by sharing research-based and educational content and to raise awareness of the importance of financial wellbeing for women. An experienced communications strategist with a long career focused on working with complex, know-how businesses, Emma is skilled in driving change and delivering intellectual capital to clients in a meaningful way.
Prior to joining UBS in 2018, Emma was head of content and thought leadership at an international private wealth law firm. She is a graduate of the University of London, in English and Classics.
What prevents effective measurement?
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