Network Perspectives

Matthew McGuinness

In a crisis, says Matthew McGuinness, Content Marketing Director for Accenture’s Growth & Strategy organisation, thought leadership must be relevant, play to the brand’s strengths and strike the right tone as challenges change and expectations shift. Here, he tells us how Accenture has managed the process.

Thought leadership in the time of coronavirus: Get to the point, says Mercer

Áine Byrn

Thought leadership in the time of coronavirus: Why insight-led marketing is getting a revamp at Accenture

Laura Bishop

Thought leadership in the time of coronavirus: Marketing in the Next Normal with McKinsey

Jonathan Gordon

Thought leadership in the time of coronavirus: Accenture accelerates to stay ahead of the crisis

Marc Appel

What prevents effective measurement?

Aligning
expectations

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