Network Perspectives

Áine Bryn

At our recent Thought Leadership Network webinar, Áine Bryn, Partner and UK Marketing Leader at Mercer, told us how Covid-19 has changed the HR consulting giant’s thought leadership, why relevance is everything, and how tight-knit organisations are most likely to get it right.

Thought leadership in the time of coronavirus: Why insight-led marketing is getting a revamp at Accenture

Laura Bishop

Thought leadership in the time of coronavirus: Marketing in the Next Normal with McKinsey

Jonathan Gordon

Thought leadership in the time of coronavirus: Accenture accelerates to stay ahead of the crisis

Marc Appel

What prevents effective measurement?

Aligning
expectations

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